Universal Destinations & Experiences has announced its second location for Universal Horror Unleashed, the company’s year-round, immersive horror entertainment experience. The new, indoor venue will open in Chicago, chosen for its large population and reputation as one of the country’s leading destinations for tourism and entertainment.
A company representative has shared that the expansion of the Universal Horror Unleashed brand is a key part of Universal’s broader growth strategy to reach new audiences, in new markets, through new and original concepts. The upcoming venue will be located on Chicago Avenue at the former Tribune Distribution Center, situated between the River North and West Town districts. This marks Universal’s first branded experience in the Midwest.
Page Thompson, President for New Ventures at Universal, says: “Universal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round. We are excited to bring this bold concept to life in Chicago, a city known for its vibrant culture. We are grateful for the city’s support as we convert this dormant site into a unique attraction that showcases our storytelling expertise and ability to deliver mind-blowing experiences that shatter guest expectations.”
‘Unforgettable scares’
This original concept combines Universal’s expertise in the horror genre with next-level storytelling. Universal Horror Unleashed is designed to deliver immersive, horror-centric entertainment that goes beyond the theme parks, bringing what Universal describes as ‘spine-chilling thrills, terrifying environments, and unforgettable scares’ to guests. The horror will also extend to planned food and beverage offerings, with themed craft cocktails and bites, as well as a retail location with unique collectable merchandise and more.
The first Universal Horror Unleashed location was announced in January 2023, and is set to open later this year in Las Vegas on 14 August 2025. Tickets for Universal Horror Unleashed Las Vegas are now on sale online.
The announcement comes on the heels of other key developments for Universal Destinations & Experiences, including the recent opening of Universal Epic Universe in Orlando, the first Universal Horror Unleashed Las Vegas, opening August 2025, the 2026 launch of Universal Kids Resort in Frisco, Texas, and plans for a new theme park and resort in the United Kingdom — Universal’s first in Europe, slated to open in 2031.
