Merlin Entertainments, a global leader in family attractions, has officially appointed its new Chief Financial Officer (CFO).
Pablo Sconfianza, who has previously held the position in an interim capacity since April 2025, has had the position made effective immediately.
Sconfianza will now be responsible for leading the company’s financial strategy, with a core focus on boosting profitability and improving efficiency across all business operations.
Extensive Financial Background
Sconfianza brings a wealth of global finance experience to the role at Merlin Entertainments. He has held several senior positions in corporate and financial planning, commercial finance, and strategic business development in various regions. His most recent role before joining Merlin was Group Financial Controller at British American Tobacco. In this capacity, he was instrumental in the group’s financial performance and played a key part in strategic decisions, including the allocation and deployment of global capital.
Pablo replaces Karim Hajjar, who was announced by Merlin as the new CFO starting February 2024, following the retirement of Alistair Windybank. Hajjar started his career with Grant Thornton as a chartered accountant in London and became one of the firm’s youngest Partners.
He also held various senior positions with Shell and the Tarmac Group, where he developed expertise in mergers and acquisitions, cost and cash management strategies, and investor relations on strategic topics, including ESG integration.
A Merlin Entertainments spokesperson said:
“[Haijar] is stepping down as CFO following a successful tenure. During Karim’s time at Merlin, he oversaw major initiatives including the first stages of our transformation programme and the establishment of a global finance function. The business is extremely grateful to Karim for his contribution to the business and wishes him well for the future.”
Merlin Entertainments recently reaffirmed a £70 million investment in US Legoland resorts in Florida and California, including the addition of two brand new rollercoasters.
