Comcast NBCUniversal and The Franklin Institute have today announced a new interactive museum experience going behind the scenes of Universal theme parks.
Making its premiere at The Franklin Institute next year, the exhibition explores the creativity and storytelling of Universal Destinations & Experiences’ themed entertainment, in the heart of Philadelphia, US.
The new exhibition will span 18,000 square feet and feature eight themed galleries, 25 interactive experiences, and over 100 original artefacts from popular IPs and attractions including Jurassic World, DreamWorks Animation’s How to Train Your Dragon, Universal Monsters, and more.
“Hosting the world premiere of an exhibition of this calibre in 2026, during what will be a monumental year for the nation, is extraordinary,” says the Franklin Institute’s president and CEO Larry Dubinski.
“We are proud to add Universal Theme Parks: The Exhibition to the already impressive lineup of major events happening during the 2026 semi-quincentennial in Philadelphia.”
The exhibit offers a special, inside look at the innovation and world-building behind Universal’s legendary creations, from The World-Famous Studio Tour, exclusive to Universal Studios Hollywood, to the most recent launch of Universal Epic Universe at Universal Orlando Resort and one of the largest and most technologically advanced theme parks to open in the US in decades.
From animatronics, robotics, and ride design to costuming and special effects, guests will explore the artistry, creativity, and technology behind the thrills and chills of the award-winning Universal theme parks. The galleries will delve into the creative world of storyboard artists, animators, game designers, visual effects artists, and prop masters for a rare glimpse into the universe of innovation driven by talented teams that push the boundaries of themed entertainment and shape the future of epic experiences.
Exhibition highlights will include:
- Step into the Action: A fully immersive experience that puts visitors inside the magic of Universal’s greatest attractions.
- Unleash Your Inner Creator: Build coasters, design monster masks, and program animated figures using real theme park tools and technology.
- Get Up Close with the Icons: View ride vehicles, props, and more from fan-favourite attractions.
- See the Stars: Pose with costumes from Universal’s live shows including Toothless, Po, Tigress, and Gingy.
- Explore the Tech Behind the Thrills: Discover the science, storytelling, and effects that power the parks.
- Strike a Pose: Snap photos with real props and themed environments.
Abby Bysshe, chief experience and strategy officer at The Franklin Institute says:
“The Franklin Institute is thrilled to present Universal Theme Parks: The Exhibition in partnership with Universal Destinations & Experiences, a trailblazer in the themed entertainment industry.
“This first-of-its-kind exhibition is an immersive showcase of the innovation and imagination behind theme park creation and demonstrates our commitment to delivering exceptional experiences with global audience appeal.”
Gerald Raines, Senior VP of global location-based entertainment and licensing for Universal Destinations & Experiences adds:
“At Universal, we are known for creating mind-blowing attractions and experiences that shatter guest expectations, and for those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team.
“We are proud to partner with The Franklin Institute to share the innovation, artistry, and technical expertise we use to bring beloved stories and characters to life for the millions of guests visiting our destinations each year.”
Universal Theme Parks: The Exhibition was created in collaboration with creative design firm MDSX. The exhibition will feature in the Nicholas and Athena Karabots Pavilion and the Mandell Center at The Franklin Institute from 14 February 2026 until 7 September 2026. Tickets will be available at www.fi.edu ahead of opening.
Last month, Universal also announced the addition of a second Universal Monsters Unleashed location in Chicago.
Photos: Universal/MDSX
