Netflix, the streaming giant, will unveil its first two ‘Netflix House’ locations in the US later this year.
Spanning more than 100,000 square feet, the new experience is a permanent, year-round home for fans, bringing some of the service’s most popular shows and movies to life, including Wednesday, Squid Game, One Piece, Stranger Things, and the Knives Out franchise, through first-of-their-kind, immersive, story-driven experiences.
Building on over 40 previous live experiences for hit shows including Bridgerton, Money Heist, Stranger Things, Squid Game and The Perfect Bite, Netflix House is the latest Netflix experience to allow fans of all ages to become the main character in their favourite stories.
A company representative comments: “Imagine sweating it out in an exhilarating round of ‘Red Light, Green Light’ straight out of Squid Game, then suddenly you’re in Hawkins rescuing a few friends from the Demogorgon. Starring in your own adventure has made you hungry, but luckily, Netflix Bites has some delicious dishes inspired by your favourite shows and movies. You can top off the day with a round of mini golf and visit our shop to buy that “Hellfire Club” T-shirt you’ve always wanted. Since each Netflix House regularly updates its offerings, you may have an entirely different adventure the next time you come back.”
World-renowned IPs
Fans who visit the Netflix House Philadelphia location housed in the King of Prussia Mall can experience:
- Wednesday: Eve of the Outcasts: A fun school carnival turns into a twisted tour through the macabre. This experience features games, misfortunes, and ‘horrifying surprises’, combined to create an immersive exploration.
- One Piece: Quest for the Devil Fruit: Guests dodge infamous villains and escape the marines in a high-stakes race to reach a mysterious Devil Fruit ahead of the Straw Hats.
- Netflix Virtuals: Visitors can become the main character inside the worlds of Netflix shows and movies with immersive games and VR experiences from Sandbox VR.
- Top 9: A nine-hole mini golf course inspired by fan-favourite stories, with a high-tech twist that unlocks interactive gameplay.
- Tudum Theatre: Netflix shows, movies and fan events on the big screen, as well as a venue for trivia nights, dine-ins and special talent appearances.
Visitors to Netflix House Dallas at the Galleria Dallas have some terrifying scares to choose from, including:
- Stranger Things: Escape the Dark: In this immersive experience, guests journey into the ruins of Hawkins to find three missing townspeople.
- Squid Game: Survive the Trials: Visitors are invited to enter the arena, playing ‘diabolical games’, facing the Front Man, and potentially betraying their friends for a chance to win it all.
- Netflix RePlay: A game room packed with physical challenges, immersive story rooms, and retro-style games perfect for socialising and competitive sessions.
Both houses will feature Netflix Bites, a casual restaurant with food and craft cocktails playing on popular Netflix stories and characters, as well as a retail store featuring exclusive merchandise that will rotate regularly.
In 2027, Netflix House will expand with a third location in the heart of the Las Vegas Strip at BLVD Las Vegas.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years – whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there’s always a new reason to come back,” says Marian Lee, Netflix’s Chief Marketing Officer.
“We are thrilled to welcome our new neighbours in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.”
Approximately 10 million fans have enjoyed Netflix experiences to date across 450 openings in 300 cities around the world. Netflix House is now hiring for the Dallas and Philadelphia locations. Early access details can be found at netflixhouse.com.
