A change of ownership has been confirmed for one of the oldest coastal attractions in the UK, alongside a new scheme of upgrades.
The recent acquisition of Blackpool’s Grade II-listed North Pier introduces a fresh operational vision designed to restore the seaside destination while expanding its commercial offerings for future visitors.
Okken Ltd has officially taken ownership of North Pier in Blackpool, Lancashire. The purchase agreement includes a confirmed £10 million investment programme specifically allocated for the refurbishment and restoration of the structure. Under the new commercial plans, the site will see a series of physical upgrades alongside the preservation of its historical architecture. The new owners have outlined a clear vision to sensitively restore the historic fabric of the pier to its former glory.
The confirmed development phases feature a comprehensive structural refurbishment of the pier. To secure its future as a leading resort attraction, Okken plans to deliver an enhanced and upgraded theatre space, alongside new media and event facilities. Furthermore, a striking new bar offering is scheduled for construction at the entrance of the pier. This specific addition will be delivered under planning permission that was recently granted to the site. Further phases of investment and development will be announced by the owners in the months ahead.
Transition from previous ownership
This acquisition marks the end of a 15-year tenure by the Sedgwick family, who previously managed the site as its custodians. The new ownership group acknowledged their time in charge, expressing gratitude for their work in maintaining the unique heritage and character of the coastal landmark while welcoming millions of visitors. Okken noted they are inheriting the site with optimism regarding its future position as a premier landmark within Blackpool. Okken’s leadership team consists of CEO Paul Cooper, Head of Operations Mitch Powis and group accountant Paul Newsham.
“North Pier is a piece of living history, and it is a privilege to take on its care,” said Cooper. “We want to thank the whole team for everything they have done over the past 15 years, many of them joining us on the pier’s next exciting chapter, and we are building on the strong foundation they have created.
“Our commitment is simple: to invest, to restore, and to bring this wonderful pier back to its very best, while adding the kind of experiences that will make it a destination for generations to come. We see ourselves as guardians of this landmark. Visitors, tenants, suppliers and the wider community can be assured of a seamless transition”.
Operational continuity for 2026
Operations at the attraction will continue without interruption, operating as business as usual for the remainder of 2026. All currently scheduled events, entertainment programmes, and visitor experiences will go ahead as planned. The existing management team will also remain in their current positions to oversee the transition.
Addressing the operational continuity, Cooper added, “The management team here has a deep understanding of the pier and a real passion for it. We’re delighted they will continue to lead day-to-day operations as we begin this exciting next phase together”.
As the oldest and longest pier in Blackpool, the site remains a cornerstone of the town’s tourism offering and heritage. The new ownership stated they look forward to working closely with the team, tenants, partners, and the local community to deliver its investment plans and ensure the pier flourishes for many years to come.
