Operators in the competitive socialising sector can now secure their attendance for an upcoming 2027 showcase of venue technology and immersive entertainment.
CompSocUK, previously known as the Social Immersive Entertainment show following its initial launch in 2025, has officially opened registration for its 2027 edition. The dedicated industry event returns to London next January under a new name, bringing together developers, technology providers, and venue owners looking to expand their digital and mixed reality offerings.
The exhibition will take place at ExCeL London between 12 and 14 January 2027. It forms part of the wider EAG360 umbrella, running concurrently with the Amuse Expo and the London Gaming Show to create a broader networking space for leisure professionals.
The event was originally conceived to give operators direct access to new products targeting the competitive socialising market, a sector initially popularised by brands such as Flight Club, All Star Lanes, and Swingers. Today, the newly rebranded expo targets venue owners wanting to integrate social hospitality into their existing spaces. Organisers note that the demand for these systems extends beyond traditional amusement venues, with active interest coming from retail environments, standard hospitality settings, and the broader travel and cruise sectors.
Expanding venue technology
Attendees will find a roster of exhibitors demonstrating digital-first experiences and operational technology on the showfloor. Hardware on display will feature interactive game systems and mixed reality technology. Additionally, this is paired with practical business solutions, including booking platforms, customer relationship management (CRM) software, ticketing infrastructure, customer loyalty systems, and broader venue management platforms.
Confirmed demonstrations for the January event currently include smart mini golf courses supplied by 360Golf, karaoke room systems from SingPods, entertainment setups by 501 Fun, and real-time 3D simulators developed by SimWay.
“The compsoc market is continuing to grow with more businesses and operators than ever wanting to create venues that engage and excite audiences,” said Nick Harding, EAG360 Chairman. “The CompSocUK show has been a huge part of this continued growth having spent the last few years cementing itself as the only place to go to find everything you need to create a competitive socialising venue.”
Industry networking
EAG360 serves as London’s annual meeting point for the pay-to-play amusement, coin-operated gaming, and visitor attraction industries. Consequently, the wider event expects to draw more than 6,000 industry professionals from across the UK and Europe to explore emerging trends and test out new leisure equipment. Organised by Bacta, the UK trade association for the amusement and high-street gaming sector, the three days will cover business, networking, and education.
Finally, organisers have confirmed that a programme of speakers will run alongside the main exhibition floors. These sessions will focus on presenting current topics affecting the visitor attraction, competitive socialising, and gaming industries. Details regarding the specific speaker lineup and their presentation subjects are expected to be published in the coming weeks.
To book your free tickets, visit eag360show.com.
