Attractions Daily has been appointed as an official media partner for IAAPA Expo Europe 2026, delivering live, on-the-ground coverage from the largest visitor attractions trade show in the region.
Readers across the global theme park, visitor attraction, and commercial leisure sectors will receive continuous updates directly from the exhibition floor as the premier industry event returns to London.
The dedicated editorial and reporting team from Attractions Daily will be present throughout the event, which takes place from 21 to 25 September 2026 at Excel London. Returning to the United Kingdom‘s capital for the first time in four years, the trade show represents a 50 percent expansion in floor size compared to when London last hosted the event in 2022. The 2026 edition spans over 22,000 square metres of dedicated exhibition space, hosting more than 840 international exhibitors showcasing new ride technology, design concepts, operational equipment, and guest management solutions.
Alongside the expansive main exhibition floor, the scheduled event programme features more than 175 expert speakers participating in over 60 education sessions. These sessions address key operational topics including sustainability, safety, leadership, and workforce development within the attractions sector. Food and beverage solutions will also receive an expanded focus at the exhibition, reflecting benchmark data from IAAPA showing that dining and hospitality options currently drive between 30 and 35 percent of total theme park revenue.
Attendees can participate in exclusive EDUTours offering behind-the-scenes operational access, including sold-out tours at Chessington World of Adventures Resort and LEGOLAND Windsor Resort. Additionally, a Leadership Breakfast will feature keynote insights delivered by Robert Dahl, CEO of Karls Erlebnis-Dorf, and Wouter Dekkers, CEO of Momentum Leisure.
Largest expo to date
Reflecting on the sheer scale of the upcoming show, Peter van der Schans, Executive Director and Vice President of IAAPA EMEA, outlined the context of returning to the region. “Returning to London after four years is both exciting and humbling. The UK is home to IAAPA’s largest European membership base and continues to be a market with influence on indoor entertainment trends within neighbouring regions… We’re proud to come back with our largest Expo to date, creating even more opportunities for connection, collaboration, and inspiration.”
Highlighting the role of dedicated trade journalism during the event, Adam Whittaker, Founder and Publisher of Attractions Daily, commented on the publication’s coverage approach. “IAAPA Expo Europe is the defining gathering for the leisure and attractions sector across the EMEA region. Being named an official media partner reinforces our commitment to delivering clear, insightful, and timely trade journalism. Our team is looking forward to being on the show floor in London, giving operators, suppliers, and industry professionals comprehensive coverage of the innovations shaping the future of guest experiences.”
Throughout the week, reporting from Attractions Daily will encompass live show floor updates, breaking digital news, comprehensive social media reporting, and in-depth feature summaries detailing major product reveals, manufacturer announcements, and press conferences.
Founded in 1918, IAAPA is the largest international trade association representing permanently located attractions and supplier companies across more than 100 countries worldwide, promoting the highest professional standards for excellence and safety. Industry professionals seeking to register for the trade event can do so directly through the official IAAPA website, with live coverage published across attractionsdaily.com and associated social channels.
Registrations are open for IAAPA Expo Europe 2026 online here.
